As ambassadors of our community and fandom, we believe it’s important to take necessary precautions to prevent the spread of COVID-19. We have made the difficult decision to cancel and decline all events at least through mid-April. We will reevaluate later appearances as this situation develops. Take care of yourselves!

What is a Retail Lift?

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Our default state is a retail moratorium, where we are generally not permitted to make appearances at retail events. Throughout the year, LFL may define a specific period of time during which this ban is lifted. During the retail lift time period, we can attend events at retail locations without going through any additional layers of approval (from the LEC, LFL, etc.).

Retail lifts may apply to a single day, a weekend, a week, a month, or any other period of time LFL decides on.

Common retail lift periods include:

  • May the 4th week/weekend
  • Force Friday toy release (usually in October) week/weekend
  • Major movie/media releases